About Me

I started this blog as a way to share my thoughts on the current technology driven revolution taking place in the banking, investment and payments industry, otherwise known as ‘fintech’.  It’s changing the way we access and use financial services and banking products, bringing greater choice and power to consumers and small businesses alike. Since then, my writing has evolved into covering Web 3.0 and the blockchain powered decentralisation of everything.

My blog is my research, conducted in the wild, and shared with you. I love the inflection point where technology collides with the social, economic and cultural shifts happening all around us. So this is what I tend to write about – plus brainstorm the odd product idea every now and then as well.

My Background

In 2017 I became CEO of a fintech wealth startup, Zuper, alongside founders Jon Holloway and Eran Thomson, selling the business in 2019. Zuper helped young Australians invest their retirement savings in industries they were passionate about, including technology, green energy and health. As founders, we were fascinated by the intersection of AI, investing and behavioural psychology, and its impact on shaping the $2.7 trillion pension market in Australia.

(NB: If you’re visiting this page from farther afield than Australia (like the US or UK), simply substitute superannuation for 401K or the pension. It’s all pretty much the same thing!)

Prior to Zuper – between 2009 to 2017 – I worked for one of Australia’s most successful fintech unicorns, Tyro. Tyro was a payments upstart that evolved into a fully fledged small business bank, and paved the way for many more successful fintech banking challengers.

While at Tyro I worked my way through sales, business development, marketing and product. Over the course of 2016 and the first half of 2017 I led the Go To Market team responsible for launching Tyro’s first automated lending product. Working in conjunction with technical product leads and the credit team, we built a fully automated end-to-end lending platform that allowed a small businesses to activate a business bank account and accept up to $120K in funding in less than 60 seconds.

In 2019 I was awarded Emerging Fintech Leader of the Year, at the prestigious Finnie Awards, hosted by Australia’s preeminent fintech body, Fintech Australia.

Today I am back in the startup trenches, working on my next business venture in the decentralised DeFi world.


I’m regularly called upon to chair panels or present an insider’s view of the fintech world in Australia. Here are some of my previous engagements.

Previous speaking engagements

Millennial 20/20 14 -15 November 2017, Sydney. Give ’em what they want: Finance products of the future

Intersekt: Australia’s first Fintech Festival 2 – 3 November 2017, Melbourne. The Changing Super Game – Making the most of Australia’s strengths in Super.

IGCC 2017 Summit – Investor Group on Climate Change 9 -10 October 2017, Melbourne. Here come the start ups! A look at how new innovations in battery storage, fintech and other areas are changing the way we operate and disrupting different sectors in the economy.

IIA International Conference 2017 23 – 26 July 2017, Sydney. Digital Mobile Payments: What Does the Future Hold?

ISACA Sydney Chapter Governance 10 May 2017, Sydney. Governance considerations for a Fintech organisation

Next Money Fintech Finals 2017 Hong Kong – The (Fintech) World is Flat: – Postcards from 8 diverse fintech markets. Watch my presentation!

Payments NZ Conference 2016 – Auckland, New Zealand – Dynamics Network Panel.

Contact me

If you’d like to get in touch about consulting, commentary or paid speaking opportunities then please contact me via linkedin, twitter or email.

4 thoughts on “About Me”

  1. I’m working on developing an automated investment platform for millennials that helps them understand (1) what they’re invested in and (2) how the stock market actually works. Any advice on how to get the word out about the company?

    Thank you!


  2. Hi Jessica,
    I saw you on Fox / 95 a couple weeks back.
    I had some pleasant dealings with you at Tyro with our POS integration.
    Nice to see you have moved upwards and going well.
    Looking for somewhere to park my super.
    Im 49 so not sure if i am tooo old for Zuper?
    Brett Houssenloge


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